Public Relations
sharing your storyBe Heard has delivered results for everyone from start-ups to national multi-billion-dollar, publicly traded companies, including everything in between. The goal is always the same: to connect you to the audiences that matter.
We do this in a variety of ways and every campaign is unique to you. The best campaigns involve a layered approach that applies several of our specialities explained below.
Media Relations
Whether you get your news from print paper, TV or social media feed, Media Relations remains important today. It begins with preparation and culminates in quality stories that build your brand awareness and reputation in the community.
Media relations isn’t just about generating news, it’s about creating relationships between your organization, the media and their audience. Accordingly, Be Heard only executes media relations as part of a comprehensive marketing strategy.
Employee/Member Relations
More than developing content for employees, Employee/Member Relations focuses on building relationships. It can include everything from targeted communications to special events (e.g., brand launch, appreciation events, awards banquets) to comprehensive incentive programs, and more.
We’d love to build a program that includes a mix of tactics and tools to engage this important audience.
Consumer/Customer Relations
Strategic partnerships, grassroots campaigns, contests/promotions, events, Web sites, newsletters, brochures, fliers and much more.
Community Relations
Community partnerships, cause-related marketing, corporate membership, corporate giving programs, charitable/community events and more.
Crisis Communications
Plan development, testing and execution, in-crisis support including message and material development, crisis media relations and post-crisis recovery planning.